Webinars

Barry Siskind has been asked to join Business Expert Webinars (BEW), an international community of business experts, comprising best-selling authors, award-winning speakers, and business gurus. Each month Barry will deliver a 60 minute webinar for BEW.

Topics Include:

• Measuring the Value of Your Trade Show Program
• Act like a General, think like a Warrior
• Turn Your Trade Show Booth into an Experiential Environment
• Developing Powerful Booth Staff
• Trade Show Strategies in a Down Economy
• Gathering Competitive Intelligence on the Trade Show Floor.
• Turn trade show leads into sales

To Register:

I encourage you to register for one of the upcoming webinars by clicking the link below. http://www.businessexpertwebinars.com?afflink=bewbsiskind040208 and following these 4 easy steps.

1. Click Find a Webinar
2. Select a Category (for Barry Siskind select Trade Shows)
3. Click on the webinar you want to register for
4. Click Register here and complete your registration.

If you are unavailable to register or would like to have one of these webinars in house, please contact Barbara Siskind at 1-800-358-6079 or Barbara@siskindtraining.com to discuss your requirements.

Webinar 8 December 10, 2008, Time 1:00pm

Title: Measure the Value of your Trade Show Program

Subject Matter: How to identify and measure your trade show results.

Target audience: Anyone who is involved with the planning and execution of trade or consumer shows

Overview

73% of CFO's cite ROI as a critical factor to their evaluation of trade shows...

Now more than ever, marketing dollars are being carefully scrutinized by senior executives and programs that don't demonstrate a measurable return are in danger of being cut.

Don't lose your trade show budget because you couldn't justify the investment!

During this webinar you will learn:

• Identify the right success metrics for your trade show program
• Develop a strategy to use metrics/ performance indicators to gauge the ROI of your trade show program
• Establish benchmarks to create continual program improvement
• Document and present the results of your trade show program

Webinar 9 January 9, 2009 Time 4:00pm

Title: Develop your Trade Show Team
Subject Techniques to identify the right team for your trade show
Target audience: Business professionals responsible for the success of their company's trade shows including sales managers, marketing executives and business owners

Overview

Tens of thousands of dollars are iinvested in a successful trade show, but many forget one of the most critical elements for a successful show....the trade show team. Which employees should be at the show? What should they be doing while in the booth to generate results? And, how will success be measured? The answers to these questions are the keys to a successful trade show.

In this webinar you will learn:

• Criteria for selecting the right booth team based on the desired goals
• Critical skills and tools to share with your booth team...empowering them to deliver
• How to perform a pre-show briefing to rally the team
• Effective techniques for on-site coaching to maximize lead generation
• Ideas to reward your team  for generating the expected results

BONUS All registrants receive Barry Siskind's while paper, "The Six People You Are Likely to Meet at Any Trade Show

Webinar 10 February 5, 2009 Time 10:00am

Title: Turn your trade show booth into an experiential environment
Subject Matter: Creating a Memorable Experience in Your Booth
Target audience: Anyone who creates and plans a trade or consumer show booth

Overview

Studies have shown that your customers will remember an experience long after they have forgotten the details. Your booth hardware is brought to life when you add the experience. During this webinar you will learn:

• The three elements to create a booth experience: Memorability, Connectivity and Interest
• How to incorporate the five senses into your display
• Draw visitors to your booth with colors, lighting, flooring and signs and graphics
• Incorporating technologies to connect the experience with the theme
• Using demonstrations, hospitality and other booth activities to enhance the experience

Webinar 11 March 5, 2009 Time 4:00pm

Title: Developing Powerful Booth Staff
Subject Matter: The four stages to become a successful boother
Target audience: Anyone who will be working at a trade or consumer show

Overview

There is no such thing as a naturally born boother. It takes skills, dedication and a commitment to understand the process.
All exhibit staff move through four distinct stages of growth until they achieve spectacular results. During this webinar you will learn:

• The four stages to booth excellence
• How to move into a meaningful discussion
• The ACTION steps to the 90-second qualify
• Make effective and relevant presentations
• Ending the conversation politely and professionally.

Webinar 12 April 17, 2009 Time 10:00am

Title: Trade Show Strategies in a Down Economy

Subject Matter: Maximizing Your Trade Show Budget When Dollars are Tight

Target audience: Business leaders and managers who are responsible for their company's trade shows

Overview

Trade show exhibiting can cost tens of thousands of dollars per show....which is why many companies are closely evaluating whether to cut trade shows from their buddgets. While the knee-jerk reaction is to skip the show this year, it may not be the best decision for your company. How do you select the right shows and maintain a strong booth presence when your dollars are limited?

Recognizing that your marketing dollars are tight, Barry presents strategies that allow you to exhibit powerfully....within budget, and without damaging your brand.

In this webinar, you will learn to:

• Determine which trade shows are a wise investment for your company....and which ones to avoid
•  Create a strong booth presence that enhances your corporate brand....even if your trade show marketing budget has been slashed
•  Negotiate with trade show contractors to reduce your trade show exhibiting costs
•  Leverage cross-promotional opportunities to reduce trade show cost  while increasing exposure
•  Select need-to-know metrics that will accurately measure your ROI

Webinar 13 May 8, 2009

 Time 1:00pm                                  

Title: Gathering Competitive Intelligence on the Trade Show Floor
Subject Matter: Mystery shopping programs
Target audience: Anyone who will be working at a trade or consumer show

Overview

Trade shows are the granddaddy of business opportunities. More and more, exhibitors are looking at working both sides of the aisle as a way to increase their investment at these shows. They want to know how well their booth and staff compare to the competition. This can be accomplished through a well-positioned mystery-shopping program.
During this webinar you will learn:

• When mystery shopping is needed
• The sources of mystery shopping
• Creating the mystery shopping criteria
• Selection the right candidate
• Evaluating their activities

Webinar 14 June 9, 2009 Time 11:00am

Title: Turn trade show leads into sales
Subject Matter: Following up on trade show leads
Target audience: Any sales or marketing professional responsible for generating a return on investment for trade or consumer shows
Proposed date: June 9, 2009 Time 11:00am

Overview

Over 43% of trade show leads fail because sales follow up is too late!

Companies invest an exorbitant amount of money, time and resources in trade shows. Business leaders hold sales and marketing departments accountable and responsible for generating a return on the investment made in trade shows. With marketing dollars being finite and marketing investment being heavily scrutinized, it is more important now than ever to drive revenue results out of the trade show.

In this webinar Barry Siskind teaches sales and marketing professionals how to win the competitive footrace of trade show lead conversion . Participants will learn how to take the corporate investment in trade shows and translate  it into huge revenue results..

Participants come away with

• Strategy on how to convert trade show leads into mega sales
• Tactics on how to gather critical lead data at a trade show
• Ideas on how to defeat the competition through an aggressive lead follow-up campaign
• Appreciation of the "lead-value" timeline.

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