Webinars
Barry Siskind has been asked to join Business Expert Webinars (BEW), an international community of business experts, comprising best-selling authors, award-winning speakers, and business gurus. Each month Barry will deliver a 60 minute webinar for BEW.
Topics Include:
- Measuring the Value of Your Trade Show Program
- Act like a General, think like a Warrior
- Turn Your Trade Show Booth into an Experiential Environment
- Developing Powerful Booth Staff
- A New way to say hello and goodbye to booth visitors
- Gathering Competitive Intelligence on the Trade Show Floor.
- Turn trade show leads into sales
To Register:
I encourage you to register for one of the upcoming webinars by clicking the link below. http://www.businessexpertwebinars.com?afflink=bewbsiskind040208 and following these 4 easy steps.
- Click Find a Webinar
- Select a Category (for Barry Siskind select Trade Shows)
- Click on the webinar you want to register for
- Click Register here and complete your registration.
If you are unavailable to register or would like to have one of these webinars in house, please contact Barbara Siskind at 1-800-358-6079 or Barbara@siskindtraining.com to discuss your requirements.
Webinar 1
Title: Measure the Value of your Trade Show Program
Subject Matter: Setting trade show objectives and measuring results
Target audience: Anyone who is involved with the planning and execution of trade or consumer shows
Proposed date: May 30, 2008
Overview
A well honed show strategy can uncover surprises. Objective setting is more than simply knowing what you want to accomplish. It also involves a strategy for ensuring that there is an effective method of measuring the impact of these objectives on the existing event and to create benchmarks for the future.
During this webinar you will learn:
- The elements of a trade show strategy
- How to set focused and measurable objectives
- Develop metrics and performance indicators for each objective
- Establish benchmarks to create continual enhancement of the exhibit program
- Your annual review. Documenting and communicating results
Webinar 2
Title: Act like a General, Think like a Warrior
Subject Matter: Mounting a successful exhibit strategy
Target audience: Anyone who is involved with the planning and execution of trade or consumer shows
Proposed date: June 4, 2008
Overview
Mounting a successful exhibit strategy is like winning a war. To be successful the exhibit manager needs to be able to rally the troops, create a unified approach and make sure the job gets done.
During this webinar you will learn to select, motivate, train and coach your on-site staff by:
- Setting a focused plan of battle
- Selecting the right people
- Arming your staff with the right skills
- Mastering the art of on-site coaching
- Measuring their results
Webinar 3
Title: Turn your trade show booth into an experiential environment
Subject Matter: Creating a Memorable Experience in Your Booth
Target audience: Anyone who creates and plans a trade or consumer show booth
Date: August 12, 2008 Time: 1:30 pm
Overview
Studies have shown that your customers will remember an experience long after they have forgotten the details. Your booth hardware is brought to life when you add the experience. During this webinar you will learn:
- The three elements to create a booth experience: Memorability, Connectivity and Interest
- How to incorporate the five senses into your display
- Draw visitors to your booth with colors, lighting, flooring and signs and graphics
- Incorporating technologies to connect the experience with the theme
- Using demonstrations, hospitality and other booth activities to enhance the experience
Webinar 4
Title: Developing Powerful Booth Staff
Subject Matter: The four stages to become a successful boother
Target audience: Anyone who will be working at a trade or consumer show
Proposed date: August 27, 2008
Overview
There is no such thing as a naturally born boother. It takes skills, dedication and a commitment to understand the process.
All exhibit staff move through four distinct stages of growth until they achieve spectacular results. During this webinar you will learn:
- The four stages to booth excellence
- How to move into a meaningful discussion
- The ACTION steps to the 90-second qualify
- Make effective and relevant presentations
- Ending the conversation politely and professionally.
Webinar 5
Title: A new way to say hello and goodbye to booth visitors
Subject Matter: The art of engaging and disengaging visitors at the booth
Target audience: Anyone who will be working at a trade or consumer show
Proposed date: September 4, 2008
Overview
Being proactive and engaging visitors into a meaningful discussion is a crucial step missed by many booth staff. As a result their conversation is often all over the map.
Conversely once the conversation is over it is often difficult to disengage. During this webinar you will learn:
- The three rules to creating a positive approach question
- The two most powerful disengaging techniques
- Para-verbal and non-verbal behaviors to maintain professionalism
- Using trade show tools effectively
- Increase the efficiency of booth time
Webinar 6
Title: Gathering Competitive Intelligence on the Trade Show Floor
Subject Matter: Mystery shopping programs
Target audience: Anyone who will be working at a trade or consumer show
Proposed date: October 14, 2008
Overview
Trade shows are the granddaddy of business opportunities. More and more, exhibitors are looking at working both sides of the aisle as a way to increase their investment at these shows. They want to know how well their booth and staff compare to the competition. This can be accomplished through a well-positioned mystery-shopping program.
During this webinar you will learn:
- When mystery shopping is needed
- The sources of mystery shopping
- Creating the mystery shopping criteria
- Selection the right candidate
- Evaluating their activities
Webinar 7
Title: Turn trade show leads into sales
Subject Matter: Following up on trade show leads
Target audience: Anyone who will be working at a trade or consumer show
Proposed date: November 6, 2008
Overview
What stops sales representatives from doing trade show follow-up? The answer often lies in one of three variables: poor lead quality, lack of resources or lack of accountability.
Getting better results often means looking at your systems, your shortcomings and taking a bold step to turn warm leads into leads that sizzle. During this webinar you will learn:
- Achieve trade show results beyond expectations
- A formula to record the right information the first time
- Creative ways to increase your resources
- Eliminate hours or frustration trying to get results from the wrong people
