Welcome to Our New Website
There is a wealth of good information around the globe for companies who exhibit. Our plan is to provide as much of that information as possible on our site. We want to be the most comprehensive site for exhibitor information.
To accomplish this goal, we will be adding content, tools of the trade, new products, a blog, "Ask the Guru", articles and best practices on a regular basis. But we can't do it on our own. We need help. So, if you have a news story or some information you want to share or simply an idea that might help other exhibitors, please let us know. Each month we will have a draw for all the participants and the winner will receive a copy of Barry Siskind's book, Powerful Exhibit Marketing.
Articles to Go
Check the Resources page link for a sneak preview of 25 articles that Barry Siskind has written. We have many more in our archives and every month he adds more to the list. If you are looking for content for your newsletters or magazines we either have a show related article already in the can or can quickly create one. This service is absolutely free. Contact Barbara
Barry's globetrotting
Throughout 2007 Barry Siskind will be traveling extensively, crisscrossing Canada and the United States and traveling as far as Sao Paulo and Lisbon. If you are looking for a coaching session, staff training or one-on-one consulting while he is in your city, contact Barbara Siskind for his itinerary. Contact Barbara
About Powerful Exhibit Marketing
Powerful Exhibit Marketing, Barry's latest book is now available in six languages. A long time in the making since his last book on trade shows, we think the wait was worth it. In Powerful Exhibit Marketing Barry looks at exhibiting from the point of view of the exhibit manager. Whether you are a full-time exhibit manager or a SME who assigns the responsibility to someone who is already overworked, Powerful Exhibit Marketing is a must-have for your business library. If you are a foreign language publisher and are looking for a great book to add to your list, please contact us to discuss foreign rights. Contact Barbara
TSEA Canada East
Our next TSEA Ontario Chapter educational meeting on November 21, 2007 at the Metro Toronto Conference Centre will provide specific tools for planning and evaluating participation in trade shows using audits and research. No matter the industry, today's event and exhibit managers need better information to make strategic and tactical decisions about the shows choose to exhibit in. Today companies are demanding better measurement of marketing initiatives and expect definitive results linking marketing dollars spend to business results.
Our guest speaker is Glen Hansen, President/CEO of BPA Worldwide, the global provider of audit solutions for media companies, show organizers and their advertising, advertising agency and exhibition customers. In Glen's one hour presentation entitled Tools and Tips to Maximize and Measure ROI at Trade Shows, he will focus on key issues that are important to exhibitors.
Join us on November 21, 2007 at Metro Toronto Convention Centre, North Building, Room 103 from 9:00am - 11:00am. There is no charge for this presentation.
RSVP: barbara@siskindtraining.com If you have any questions, please call Barbara at 416-783-5200.
Customized Training Solutions
How can we help you? To inquire about a customized pre-show briefing, executive overview, one-on-one consulting or our hands-free exhibit management programs please Contact Barbara or call us at 416-783-5200 / 1-800-358-6079 across North America.
