Powerful Exhibit Marketing

301 Pages | Published by John Wiley and Sons, 200

This definitive guide to trade show success will help you reader manage three key resources for successful exhibit marketing: the physical, fiscal and human. Each of these areas is examined in detail providing the reader with the necessary tools to be a great exhibit manager. The book provides step-by-step advice for successful exhibiting - everything from how to set objectives and budget for the event - to how to design booths, turn leads into business and measure the show's success in terms of ROI

Exhibiting has two essential ingredients: hardware and software. Hardware refers to the actual exhibit and materials, the physical means of creating the right image and attracting the right audience. Software includes the planning and implementation of programs required to make the face-to-face interaction possible. To do the job well, the savvy exhibitor must carefully orchestrate both of these elements into one harmonious package with one goal in mind, - results. In a nutshell, that’s what this book is all about.

More information on Trade Show Training & Marketing

Grab Success by the Horns, The proven proactive approach to get what you want in Business and Life

240p Published By Manor House, Canada 2010

Ever wonder why some people seem to have it all while others spend time waiting for success to happen? The simple answer is that success doesn't hunt you down, you need to become its stalker and set in motion those characteristics that the people who have found success have. Grab Success by the Horns will help you identify and strengthen what you need to have everything you want in business and in life.

Grab Success by the Horns is all about Proactivity. It is not always easy and it certainly isn't always safe, but those that don't take action view the world with bewilderment, unsure of where they fit in and willing to settle for second best.

Grab Success by the Horns provides an opportunity for readers to learn that nothing is impossible – if you have a plan to do something about it. Throughout the book, the reader meets "People of Action", many of them ordinary people who have led extraordinary lives and through their experiences show us that nothing is impossible.

Each chapter ends with lessons learned and an opportunity to turn these lessons into action.

Seminars To Build Your Business

201 Pages | Published by Self Counsel Press 199

Seminars are an excellent way to show off your expertise, market your products and services, and gain new business leads. Make sure your marketing plans include prospecting seminars. Just follow the advice of the author who has used seminars over the past 20 years to build her own business.

This how-to guide by event planning guru Barbara Siskind includes numerous checklists, templates and case studies to enable the reader to professionally plan, host and follow up a prospecting seminar.

Bumblebees Can't Fly

Published by John Wiley and Sons 200

You can make confident decisions, improve your foresight and succeed! Often all it takes is a pinch of common sense.

Why do they call it common sense when its not common at all? We constantly shake our heads at those who repeatedly make poor life decisions, and even chide ourselves when looking back at our own choices. Must we suffer through bad choices for the rest of our lives?

"No," says the author of the practical guide. Common sense isn't an inherent gift; it's a valuable skill that can be developed and mastered. Siskind promotes the Seven Strategies of Common Sense in this practical guide. Follow them and you will make everything work.

Eagles Must Soar - 7 Strategies For Living A Life With Certainty

Published by John Wiley and Sons 200

We live in a world of shifted plans, sudden opportunities, and unexpected obstacles. When all the signs around us lead to a feeling of uncertainty, knowing that we can still count on some things is essential. In our fast-paced world, focusing on uncertainties leads to frustration, failure and unhappiness. The more we fail, the more failure seems to chase us. It becomes a downward spiral.

All human beings struggle, even the most successful. We each travel a path riddled with bumps and roadblocks. So why do some succeed? What is certainty? Where does it come from? How is it acquired?

This book contains seven simple strategies to help you develop certainty in your life. This practical guide will help you gain value from your experiences instead of being a victim to them. It will help you choose the path to certainty that is right for you, rid yourself of the doubt that often holds us back, and soar like the eagles.