Trade Show Training Webinars

Barry Siskind has been asked to join Business Expert Webinars (BEW), an international community of business experts, comprising best-selling authors, award-winning speakers, and business gurus. Each month Barry will deliver a 60 minute webinar for BEW.

Topics Include:

Measuring the Value of Your Trade Show Program
Run your own Pre-show Program
Turn Your Trade Show Booth into an Experiential Environment
Developing Powerful Booth Staff
Select the Right Event
Develop a Mystery Shopping Program at your Next Trade Show.
Turn Trade Show Lead into Sales
Get real Value from Your Trade Show Give-Aways

To Register:

I encourage you to register for one of the upcoming webinars by clicking the link below. http://www.businessexpertwebinars.com?afflink=bewbsiskind040208 and following these 4 easy steps.

Click Find a Webinar
Select a Category (for Barry Siskind select Trade Shows)
Click on the webinar you want to register for
Click Register here and complete your registration.

If you are unavailable to register or would like to have one of these webinars in house, please cConCo If you are unavailable to To bring these webinars in-house contact Barbara Siskind at 1-800-358-6079 or Barbara@siskindtraining.com to discuss your requirements.

Webinar 1 Get Real Value from Your Trade Show Give-Aways December 14, 2009, Time 1:00pm ET

Overview

We've all seen trade show displays that look like retail counters filled with items that have nothing to do with the exhibiting company. We've also left shows with bags full of free stuff; pens, memory sticks, hand sanitizers, luggage tags and so on with no recollection of the exhibitor who gave it to us. With experiences like these some exhibitors come to the conclusion that give aways are a waste of time and money while others when seeing their neighbors giving stuff away, consider them a necessary evil.

Wit a finite trade show budget, you want to ensure that every investment you make in your trade show program results in a positive return. To ensure that your promotional products and other collateral materials impact your show's bottom line, you must select the giveaways and distribute them properly.

Barry Siskind, author of the best-seller Powerful Exhibit Marketing and international speaker and Fortune 500 consultant, helps business owners and corporations ensure their promotional products add value to their exhibit.

During this webinar you will learn:

The inherent value in promotional products
The key factors to consider when choosing the right give away
How to use your collateral materials both as an approach and disengaging technique
Tips to give your promotional products and other collateral materials memorability
Additional information to use promotional products to generate future business

Webinar 2 January 14, 2010 Time 2:30 pmET

Measuring the Value of Your Trade Show Program

Overview

Over 73% of CFOs cite ROI as a critical factor in their evaluation of trade shows…

Yet, only a small handful of them have the metrics to justify their investment. Marketing programs that don't demonstrate a financial return for the investment are in danger of being cut from the budget. Who is accountable in your company for demonstrating the return on investment (ROI) from your trade show program? Don't lose your trade show budget because you couldn't justify the investment.

If ROI accountability resides with you, join Barry Siskind, author of the best-seller Powerful Exhibit Marketing, international speaker and trade show expert and Fortune 500 consultant, for this information-packed webinar. Barry teaches those responsible for maximizing the investment in trade shows how to identify and interpret the measurements of trade show success.

During this webinar you will learn to:

• Identify the right success metrics for your trade show program

• Develop a strategy to use metrics to gauge ROI of the trade show program

• Establish benchmarks to create continual program improvement

• Document and present the results of the trade show program

Webinar 3 February 16, 2010 Time 1:00 pmET

Develop a Mystery Shopping Program for Your Next Trade Show

Overview

Trade shows are the granddaddy of business opportunities. More and more, exhibitors are looking at working both sides of the aisle as a way to increase their investment at these shows. They want to know how well their booth and staff compare to the competition. This can be accomplished through a well-positioned mystery-shopping program.

Barry Siskind, author of the best-seller Powerful Exhibit Marketing, international speaker and Fortune 500 consultant, helps business owners and corporations develop a mystery shopping program to develop competitive intelligence on the trade show floor.

During this webinar you will learn :

When a mystery shopping program is needed
The sources of mystery shopping
How to develop mystery shopping criteria
The best way to g ather competitive intelligence on the trade show floor
To select the right candidate
Keys to evaluate the results

Webinar 4 March 10, 2010 Time 1:00pm ET

Turn your Trade Show Booth into an Experiential Environment

Overview

Studies have shown that your customers will remember an experience long after they have forgotten the details. Your booth hardware is brought to life when you add the experience. During this webinar you will learn:

The three elements to create a booth experience: Memorability, Connectivity and Interest
How to incorporate the five senses into your display
Draw visitors to your booth with colors, lighting, flooring and signs and graphics
Incorporating technologies to connect the experience with the theme
Using demonstarions, hospitality and other booth activties to enhance the experience

Webinar 5 April 15, 2010 Time 1:00pm ET

Run Your Own Pre-Show Program

Overview

A pre-show briefing is one of an exhibit managers' most important jobs.

Now you can conduct your own in less than an hour.

Football coaches run pre-game training, army officers run pre-deployment exercises. The same principle should apply to exhibit managers. Make sure your booth staff learn the lay of the land, the rules of engagement and the focus of the mission, whether to close sales or bring home leads.

Barry Siskind, author of the best-seller Powerful Exhibit Marketing, international speaker and Fortune 500 consultant, helps business owners and corporations develop their own pre-show briefings. He teaches the tools needed to ensure booth staff are well prepared to work on the show floor.

During this webinar you will learn:

How to set up your briefing session including ensuring everyone attends
How to teach and/or reinforce the booth skills using coaching techniques and the principles of adult learning
The skills of developing rapport, approaching, qualifying, presenting and disengaging
Role playing and practice techniques
How to encourage the use of the tools you have provided

Webinar 6 May 12, 2010 Time 1:00ET

Developing Powerful Booth Staff

Overview

There is no such thing as a naturally born boother. It takes skills, dedication and a commitment to understand the process.
All exhibit staff move through four distinct stages of growth until they achieve spectacular results. During this webinar you will learn:

The four stages to booth excellence
How to move into a meaningful discussion
The ACTION steps to the 90-second qualify
Make effective and relevant presentations
Ending the conversation politely and professionally.

Webinar 7 June 17, 2010 Time 1:00pm ET

Trade Show Leads into Leads into Sales

Overview

Over 43% of trade show leads fail because sales follow up is too late!

Companies invest an exorbitant amount of money, time and resources in trade shows. Business leaders hold sales and marketing departments accountable and responsible for generating a return on the investment made in trade shows. With marketing dollars being finite and marketing investment being heavily scrutinized, it is more important now than ever to drive revenue results out of the trade show.

In this webinar Barry Siskind teaches sales and marketing professionals how to win the competitive footrace of trade show lead conversion . Participants will learn how to take the corporate investment in trade shows and translate it into huge revenue results..

Participants come away with

Strategy on how to convert trade show leads into mega sales
Tactics on how to gather critical lead data at a trade show
Ideas on how to defeat the competition through an aggressive lead follow-up campaign
Appreciation of the "lead-value" timeline.

Webinar 8 August 19, 2010 1:00 pm

Select the right event- The First Time

Overview

Eliminate the costly mistake of exhibiting at the wrong event

There are 13,182 trade and consumer shows annually in North America

With so many shows to choose from, many exhibit managers fall into the trap of selecting a show for the wrong reasons. The key to a successful program

is to select the right event the first time. Learn how to develop and use a remarkable new tool that will enhance your event selection.

Barry Siskind, author of the best-seller Powerful Exhibit Marketing, international speaker and Fortune 500 consultant, helps business owners and corporations develop a strategy to select the right events to exhibit in.

During this webinar you will learn to:

• Establish the necessary selection criteria

• Expand your reach whether your program is domestic or international

• Create a unique “Show Selection Evaluation Grid”

• Apply the “Show Selection Evaluation Grid” to your shows

Webinar 9 September 16, 2010 Time 1:00 pmET

Measuring the Value of Your Trade Show Program

Overview

Over 73% of CFOs cite ROI as a critical factor in their evaluation of trade shows…

During this webinar you will learn to:

• Identify the right success metrics for your trade show program

• Develop a strategy to use metrics to gauge ROI of the trade show program

• Establish benchmarks to create continual program improvement

• Document and present the results of the trade show program

Webinar 10 October 13, 2010 Time 1:00pm ET

Turn your Trade Show Booth into an Experiential Environment

Overview

The three elements to create a booth experience: Memorability, Connectivity and Interest
How to incorporate the five senses into your display
Draw visitors to your booth with colors, lighting, flooring and signs and graphics
Incorporating technologies to connect the experience with the theme

Webinar 11 November 16, 2010 Time 1:00ET

Developing Powerful Booth Staff

Overview

The four stages to booth excellence
How to move into a meaningful discussion
The ACTION steps to the 90-second qualify
Make effective and relevant presentations
Ending the conversation politely and professionally.

For more information on how you can bring one of our workshops to your area or department, please contact Barbara Siskind.

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