Trade Show Training Webinars

Barry Siskind has been asked to join Business Expert Webinars (BEW), an international community of business experts, comprising best-selling authors, award-winning speakers, and business gurus. Each month Barry will deliver a 60 minute webinar for BEW.

Topics Include:

Measuring the Value of your Trade Show Program
Run your own Pre-show Program
Turn your Trade Show Booth into an Experiential Environment
Developing Powerful Booth Staff
Develop a Mystery Shopping Program at your Next Trade Show.
Turn Trade Show Lead into Sales
Get Real Value from your Trade Show Give-Aways
Drive Trade Show Crowds from the Aisles into your Booth
Create a Simple, Smart and Strategic Exhibit Budget Plan

To Register:

I encourage you to register for one of the upcoming webinars by clicking the link below. http://www.businessexpertwebinars.com?afflink=bewbsiskind040208 and following these 4 easy steps.

Click Find a Webinar
Select a Category (for Barry Siskind select Trade Shows)
Click on the webinar you want to register for
Click Register here and complete your registration.

To bring these webinars in-house contact Barbara Siskind at 1-800-358-6079 or Barbara@siskindtraining.com to discuss your requirements.

Webinar 1 - Drive Trade Show Crowds from the Aisles into your Booth - January 20, 2011, Time 1:00pm ET

Ensure you have the traffic builders that will entice buyers to enter your display

Overview

A busy show attracts thousands of buyers. Are people walking by your booth with their eyes focused somewhere else? The challenge for exhibitors is to move these visitors from the aisle across an invisible line into the display. What is required are the right tools?

During this webinar you will learn:

The best tools for visitor engagement;
Effective use of give away items, contests and games;
How to use hospitality and entertainment to keep the visitors' attention;
Techniques to encourage interactivity in the booth;
What works and what doesn't and why.

Webinar 2 - Measuring the Value of Your Trade Show Program - February 23, 2011 1:00pm ET

Over 73% of CFOs cite ROI as a critical factor in their evaluation of trade shows...

Overview

Yet, only a small handful of them have the metrics to justify their investment. Marketing programs that don't demonstrate a financial return for the investment are in danger of being cut from the budget. Who is accountable in your company for demonstrating the return on investment (ROI) from your trade show program? Don't lose your trade show budget because you couldn't justify the investment.

If ROI accountability resides with you, join Barry Siskind, author of the best-seller Powerful Exhibit Marketing, international speaker and trade show expert and Fortune 500 consultant, for this information-packed webinar. Barry teaches those responsible for maximizing the investment in trade shows how to identify and interpret the measurements of trade show success.

During this webinar you will learn to:

Identify the right success metrics for your trade show program;
Develop a strategy to use metrics to gauge ROI of the trade show program;
Establish benchmarks to create continual program improvement;
Document and present the results of the trade show program.

Webinar 3 - Turn your Trade Show Booth into an Experiential Environment - March 24, 2011, 1:00pm ET

Overview

Studies have shown that your customers will remember an experience long after they have forgotten the details. Your booth hardware is brought to life when you add the experience. During this webinar you will learn:

The three elements to create a booth experience: Memorability, Connectivity and Interest;
How to incorporate the five senses into your display;
Draw visitors to your booth with colors, lighting, flooring and signs and graphics;
Incorporating technologies to connect the experience with the theme;
Using demonstarions, hospitality and other booth activties to enhance the experience.

Webinar 4 - Creating a Simple, Smart and Strategic Exhibit Budget Plan - April 20, 2011, 1:00pm ET

Achieve more from your Exhibit Program with careful budget planning.

Overview

One of the greatest challenges facing exhibit managers is the need to achieve more from their exhibition program with constantly shrinking budgets. Cutting budgets is more than swiping a red pen through individual expense items or entire categories while hoping to achieve better results. How does the savvy exhibitor work within the reality of reduced budgets while still producing an exciting and effective booth?

During this webinar you will learn:

The underlying goal for reforming your budget;
How to develop a category by category approach that doesn’t jeopardize your brand;
To focus on R.O.I or R.O.O;
A line-by-line discussion on how to maximize each expenditure;
To Identify waste and inefficiencies.

Webinar 5 - Developing Powerful Booth Staff - May 25, 2011, 1:00pm ET

Overview

There is no such thing as a naturally born boother. It takes skills, dedication and a commitment to understand the process. All exhibit staff move through four distinct stages of growth until they achieve spectacular results. During this webinar you will learn:

The four stages to booth excellence;
How to move into a meaningful discussion;
The ACTION steps to the 90-second qualify;
Make effective and relevant presentations;
Ending the conversation politely and professionally.

Webinar 6 - Get Real Results from your Trade Show Giveaways - June 22, 2011, 1:00pm ET

Overview

We've all seen trade show displays that look like retail counters filled with items that have nothing to do with the exhibiting company. We've also left shows with bags full of free stuff; pens, memory sticks, hand sanitizers, luggage tags and so on with no recollection of the exhibitor who gave it to us. With experiences like these some exhibitors come to the conclusion that give aways are a waste of time and money while others when seeing their neighbors giving stuff away, consider them a necessary evil.

With a finite trade show budget, you want to ensure that every investment you make in your trade show program results in a positive return. To ensure that your promotional products and other collateral materials impact your show's bottom line, you must select the giveaways and distribute them properly.

Barry Siskind, author of the best-seller Powerful Exhibit Marketing and international speaker and Fortune 500 consultant, helps business owners and corporations ensure their promotional products add value to their exhibit.

During this webinar you will learn:

The inherent value in promotional products;
The key factors to consider when choosing the right give away;
How to use your collateral materials both as an approach and disengaging technique;
Tips to give your promotional products and other collateral materials memorability;
Additional information to use promotional products to generate future business.

Webinar 7 - Topic TBA - September 22, 2011, Time 1:00pm ET

Webinar 8 - Topic TBA - October 26, 2011, Time 1:00pm ET

Webinar 9 - Topic TBA - November 16, 2011, Time 1:00pm ET

Webinar 10 - Topic TBA - December 15, 2011, Time 1:00pm ET

For more information on how you can bring one of our workshops to your area or department, please contact Barbara Siskind.

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